The project for Violeta Massey Patisserie covers more than one store, it is the redefinition of its image, for the implementation of a series of commercial units that will be executed over time. The location of these will be in different classic neighborhoods of Buenos Aires. 

The study of the enterprise required the recognition of the author and his work over time, emphasizing a constancy in the quality and austerity of the products, thus playing a leading role in the commercial success. According to the requirements of the client, and the interpretation of the exercise itself, it was decided to place the product in the limelight as a fundamental design feature.

The buying and exhibition experience should be accompanied by the appropriate supporting design, and to this end a palette of materials was defined, leading the composition of each store. They stand out for their own beauty and make up the intended setting in an anonymous way.

Moreover, the lighting in a commercial space of this type is transcendental, for no other reason of the pre-existing conditions, where the possible lighting front was not sufficient. Adapted to this basic need, it is arranged according to scenographic compositions.

White is the color that covers walls and local traditional moldings, marble is the material that interprets the place where the culinary art is born, the wood to the tools that produce it and the base of exhibition.